"A performance never disappears. It only changes the way it connects with its audience."

One company is proving this philosophy through innovation: ALPHACIRCLE, a high-definition VR content technology company led by CEO Eui-Hyun Shin. From June 18 to 20, ALPHACIRCLE participated in MARS 2025 (AI EXPO for the Special City of Mars) at COEX in Seoul, presenting an immersive booth that showcases the future of performance experiences.

At the ALPHACIRCLE booth, visitors could experience real-time demonstrations of ultra-immersive 360-degree 8K3D VR content. By wearing an HMD (Head-Mounted Display), attendees were transported into what felt like an actual concert venue. Of particular interest was the unveiling of ALPHACIRCLE’s high-definition live-action concert VR content, powered by their proprietary video engine ALPHAVIEW. The technology goes beyond conventional virtual reality, realistically recreating the atmosphere and energy of a live concert — a level of fidelity rarely seen in the industry. Visitors felt as if they were standing in the center of a K-POP concert, fully immersed in the moment.

Staying True to the Principles of VR in the AI Era

While many companies today are pivoting toward generative AI and automation as AI reshapes the tech industry, ALPHACIRCLE has remained steadfast in its commitment to VR-first technology. Believing that “the emotional impact of performances remains powerful even after the pandemic,” ALPHACIRCLE has continued producing various VR concerts in collaboration with K-POP artists. The lifelike realism, real-time emotional connection with global fans, and limitless scalability are what make VR concerts so compelling.

The Essence of Technology Is the Evolution of Communication

Rather than simply showcasing cutting-edge tech, ALPHACIRCLE’s presence at MARS 2025 is being recognized as an example of sustainable innovation — one that preserves the essence of performance while moving into the future. Most of the VR content on display was developed with global distribution in mind, featuring English subtitles and localization technologies. With immersive storytelling, exceptional user experience, and deep emotional resonance, ALPHACIRCLE is solidifying its identity as a leading VR technology company connecting the world through content.

Source: KMJ (https://www.kmjournal.net)